Tips for Improving Your Web Presence - Inventive Web Design

Tip 6: Search Engine Optimization

This is a big area to work with and is usually left up to the professionals but there are a few things that can be done to improve your SEO by anyone who is working on their website. Here is just a short list.

  • Use SEO software to help you rank your content
  • Reduce image sizes to the smallest file size possible that still displays well on the site.
  • Add Title and Alternate Title (alt) tags to every image.
  • Constantly use key terms (i.e. “Web Design Reno”) in your content, from your home page to a simple blog post.
  • Page Titles should use specific key terms for your business services and your location.
  • Meta Descriptions. These are the short pieces of text that shows up below the link to your site on search engines. They should be between 50 and 300 characters and contain the same key terms that your page has.

We at Inventive Web Design can help you do this by analyzing your pages and images and by adding software to your site that helps you create great content. If you would like full blown SEO services we can recommend so local companies that specialize in this.

Matthew Minten

Matt is a techy, web guy that loves to program but am also blessed with a creative streak. He does graphic design, web design, augmented reality and photography (and many other things). He believes that anything can be done on your website; if you can think it up, he can create it. Matt founded Inventive Web Design in Reno in 2009 and has been helping local business ever since.