Social Media OptimizationThe number of websites out there today are in the millions. Internet users in the North America alone are over 270 million. So how do you get your site noticed? Many of my clients are small business owners that are competing for a piece of the local market and they all want to be number one on the search engines. You can read every article out there about getting there but the fact is competition is tough. You can try to get links to your site from other companies and make sure your site is using good SEO practices. These are all important but they take time. Your web site will creep up the list but what can you do to get noticed online today? Here are some ideas.

Be active with your site

Add a blog to your site. Post news about your company. It can be anything from a job that you recently completed to some simple tips about keeping your product clean and working for your clients. You want to give them a reason to visit your site again and in the mean time add new content to your site. Even if you post only once a week or once a month, you still have a higher probability to increase the popularity of your site than if it just sits there doing nothing. The more the search engines see new content published on your site the more they will come back and the more you will move up in their rankings.

Get on Social Media

Many of my clients are very hesitant to do this. They don’t like Twitter and want to stay away from Facebook or they just don’t have time to keep things up to date. I would suggest asking your web designer if they can help with automating things a little. You can post some news to your site’s blog and it can automatically be posted to all of your social media pages, saving you hours. Also, look for the person in your office who uses social media regularly. They are probably already visiting those sites during work hours so you might as well encourage them to do it for work.

Use your existing network

Making contact with everyone on social media is great but you probably already have your own network of people in place. Send your online updates to your current and previous clients via email. They may be interested in some of your tips or news and will be reminded of the great service or product you offer. If you are going to do an email campaign regularly, be sure to study it a little beforehand or use a service like MailChimp or constant contact so that your email address doesn’t end up being marked as spam.

Go Multimedia

If you really want to get the word out about your company you should get some videos out there and connect your site to your new youtube page. You can create videos for anything related with your product. How to, do it yourself, tutorials, or dog training. Add a link that shows in your videos to give people the ability to get to your site if they find you in some other way. Add a special page on your site for videos or even a place on your homepage to put the latest video on.

Matthew Minten

Matt is a techy, web guy that loves to program but am also blessed with a creative streak. He does graphic design, web design, augmented reality and photography (and many other things). He believes that anything can be done on your website; if you can think it up, he can create it. Matt founded Inventive Web Design in Reno in 2009 and has been helping local business ever since.

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