Website Design DraftSo you are getting ready to build a website or redesign your current website for your small business or company. There are so many options out there today that it may feel a little overwhelming at the start. It is best if you are well prepared before meeting with your web designer. Here are five tips to help you figure out what you want to from your new web design.

1. Look at what’s out there.

When you are surfing the web think about what makes it easy on you. Which sites do you go back to and why? Check our your competitor’s websites and the style and web design that they are using. You may see an element that will work well on your own website. What is the first design aspect which you see that appeals to you? Is it the logo or an image? Is the navigation system easy to use? Make a short list of websites which have designs that you were impressed with and what design elements you liked best so when you meet your web designer they will get an idea of what you want.

2. Color and branding.

Your website should blend in with everything you use in your business. If you already have a logo or letterhead think about how you can incorporate that into your site. What colors would you like to see in your website’s design? Take a look at any print material you use for marketing and bring them with you when you meet your web designer.

3. A picture is worth a thousand words.

Most people don’t even spend a minute reading the content of your web site. They read it similar to scanning a newspaper, check the headlines, look at the pictures and then, maybe ready what comes next. Do you have any product images or examples of the work that you do? Try to find 5 or 6 pictures that you would use to wow your clients and use them to grab their attention while they are on your site. Have your web designer link your photos to a related page to draw the user farther into your web site.

4. Keep it simple.

Web design is a process. At Inventive Web Design we take the time to go over various designs with our clients. When looking at each web page design, think of how it affects you when you look at the initial design. Is it cluttered or do you feel relaxed while looking at it? What excites you about the webpage, where do you want to click or what design element just stands out like a sore thumb?

5. Who is your market?

Know your clients and what they need and want. What message do you want to get across to them? What services or products do they find most useful? Use this information when designing what pages to include in your web site. Make sure your content and images are directed at them and easy for them to access.

Even though designing a new website may seem a little daunting at first using these simple steps can help you along your way to getting what you want out of your site and making your customers want to come back.

Matthew Minten

Matt is a techy, web guy that loves to program but am also blessed with a creative streak. He does graphic design, web design, augmented reality and photography (and many other things). He believes that anything can be done on your website; if you can think it up, he can create it. Matt founded Inventive Web Design in Reno in 2009 and has been helping local business ever since.

Post Tags: