Mobile Website: What is it? Why do you need it?
What is a mobile website?
A mobile website, or responsive website, is basically a site that has been optimized for viewing on a mobile device like a smartphone and tablet. Do you ever have to use your fingers to zoom into a website because the text is tiny while on your phone? Then you have to scroll back and forth to read what they have to say. These are not mobile friendly websites. A mobile friendly website will actually resize images, text and logos to fit on any screen.
Take a look at these images of our website:
Standard Desktop Computer Website
You can see that the text, navigation menus, and images all get resized to keep the important elements on the screen no matter what size the screen is. On smaller screen the navigation menu changes to a standard mobile navigation button. This makes it easier for each user to navigate your site and find what they want.
Some people think that a mobile website is actually a second website. If you update your website regularly you may worry about having to update two websites. This isn’t true, we at Inventive Web Design can actually reprogram your existing site to work on mobile devices. You will still be able to update your site and make changes to your products with no extra hassle.
Why do you need a responsive website?
First off, as of 2016 mobile users were up to 65% of the internet market. This means that means that more that 3 out of every 5 users is on a mobile device in the united states. To capture these possible clients you want to make it easy for them to use your website on their tablets or cell phones.
When it comes to people buying your product on your eCommerce website, mobile users have now surpassed traditional desktop users when making purchases. If you don’t have a mobile friendly eCommerce website, you may be losing over 50% of possible sales.
Finally, you will want people to find your site, right? Search engine ranking is always at the top of the list for website owners. Everyone wants to be the first to come up when customers are searching for their services or product. In April, 2015, Google updated its search algorithm to include responsive websites. What does this mean for you? If you have an older website that is not mobile friendly, you will start to fall down the search engine results while your competitors who updated their site to work on every device will quickly begin to surmount you.
Are you ready for a mobile website?
In these times of fast moving advanced technology, we all need to keep up. Whether you want to upgrade your old site to be a mobile friendly website or create a new responsive website Inventive Web Design can help! Just call us at 775-688-9845 or email us and we can pull together a estimate for your web design project.